In my research, it never mentioned the cassia fruit being used as an ingredient for shampoo.
The advertisement never mentioned how it got the information and who got the information; therefore we can say that they just made up the numbers. They never supported their claims with proof that the shampoo really made hair twice as shiny as before.
If we include the commercial add, distortion of pictures is found here because, they just used realistic visual effects that convince the audience the effectivity of the shampoo.
The consumer
has no choice but to buy the product to test that the
Shampoo will
indeed bring more fullness and shine 2X in 14 days. Likewise, the
light and
extra fine print describing the shampoo can hardly be read and therefore
could be
misleading the consumer.
My emotions
or intellect is appealed to because of the picture of
the model in
the advertisement … am I to expect
that in 14 days I will end
up looking
like her and have 2X shinier hair as her?
Not all people have the same
quality of
hair, so there is no basis on their claim. I cannot certify that all the
information is correct. I can only prove after using
the shampoo.
Cassia plant
and Pro-V science are vague words to me.
Not many people know what
these words
are. I researched the Internet and this
is part of what I read.
”There
exists some culinary use for cassia. The fruit pulp of some is eaten as a
refreshing treat, similar to the related tamarind, though it is important to
note that not all species have edible fruit, and at least some have poisonous
seed. “
http://en.wikipedia.org/wiki/Cassia_(legume)
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